The new visual identity concept for the Cinematica cinema chain.
Cinematica transformed leisure time for the city’s residents and visitors in 2005 by opening its first cinema. However, since then, the company has not undergone any visual changes.
Every day, people interact with the brand—whether by going to the movies or seeing its advertisements. Over the years, Cinematica has earned the love and loyalty of its audience.
After another visit to the cinema, the idea emerged: to create a modern concept that would resonate with everyone. While refining the logo and identity, we decided to introduce 3D characters who would engage with the audience both on social media and within the cinema space. To bring this vision to life, we partnered with our friends at Tart Studio, and they delivered swiftly.
We didn’t stop at just a rebrand—we went further. The website plays a crucial role, as it’s where people book tickets and explore the latest films daily. That’s why it needed to be as intuitive and functional as possible. This challenge was expertly handled by CLOUT Studio.
The concept is now complete. The project’s main goal is to showcase what the visual identity of the Cinematica cinema chain could look like. For designers and illustrators, it serves as a strong example of how 3D elements can be effectively integrated into branding to enhance engagement and communication.
Enjoy!
О ПРОЕКТЕ
CINEMATICA REBRAND CONCEPT
Бишкек Кино Дизайн Синематика cinematica shift tart clout сайт логотип
Logotype
A star shape as a tribute to movie stars.
Each color represents a specific cinema location.
The filmstrip symbol pays homage to the legacy of the original logo.
Each cinema will have its own logo,
distinguished by the color of the location name.
distinguished by the color of the location name.
Colors
RGB
215 40 70
215 40 70
RGB
250 160 20
250 160 20
RGB
0 165 240
0 165 240
RGB
25 45 185
25 45 185
RGB
100 35 210
100 35 210
RGB
0 0 50
0 0 50
CMYK
10 100 60 5
10 100 60 5
CMYK
0 45 90 0
0 45 90 0
CMYK
70 20 0 0
70 20 0 0
CMYK
95 80 0 0
95 80 0 0
CMYK
80 80 0 0
80 80 0 0
CMYK
100 90 40 70
100 90 40 70
HEX
D72846
D72846
HEX
FAA014
FAA014
HEX
00A5F0
00A5F0
HEX
192DB9
192DB9
HEX
6423D2
6423D2
HEX
000032
000032
New characters serve as an additional signature element of the brand. Their main role is to engage with the audience not only through social media but also within the cinema itself.
They can be used on informational materials about theater etiquette, signage, and direction boards. Since they are modeled in 3D, bringing them to life with animation in the future will be seamless.
They can be used on informational materials about theater etiquette, signage, and direction boards. Since they are modeled in 3D, bringing them to life with animation in the future will be seamless.
CHARACTERS
Sketches
3D models
Characters
Posts
App Icon
A New Visual Identity Concept for the Cinematica Cinema Chain
Since its launch in 2005, Cinematica has completely transformed the way city residents experience movie theaters. However, the brand’s visual identity has remained unchanged ever since.
Since its launch in 2005, Cinematica has completely transformed the way city residents experience movie theaters. However, the brand’s visual identity has remained unchanged ever since.
Website
96% of users turn to video content for more in-depth information.
96%
Wyzowl Research
Adding video to your landing page can increase conversions by 80%.
80%
HubSpot Research
Modern web technologies allow for greater user engagement without compromising data usage. Let users choose movies through trailers instead of descriptions—just like leading streaming platforms such as Netflix and Amazon.
Video Content First
A growing trend in digital experiences is interfaces that actively engage with users. A well-designed system that reacts to user actions can anticipate their needs and even assist in selecting the perfect movie session.
Responsive Interactions in the Interface
Micro-interaction elements help users choose
the right movie and session.
the right movie and session.
In today’s digital landscape, a website is more than just a collection of information—it’s a powerful tool. By offering curated selections and personalized recommendations, we can guide users in making the best choices.
Empathy in Design
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