The new visual identity concept for the Cinematica cinema chain.
Cinematica transformed leisure time for the city’s residents and visitors in 2005 by opening its first cinema. However, since then, the company has not undergone any visual changes.
Every day, people interact with the brand—whether by going to the movies or seeing its advertisements. Over the years, Cinematica has earned the love and loyalty of its audience.
After another visit to the cinema, the idea emerged: to create a modern concept that would resonate with everyone. While refining the logo and identity, we decided to introduce 3D characters who would engage with the audience both on social media and within the cinema space. To bring this vision to life, we partnered with our friends at Tart Studio, and they delivered swiftly.
We didn’t stop at just a rebrand—we went further. The website plays a crucial role, as it’s where people book tickets and explore the latest films daily. That’s why it needed to be as intuitive and functional as possible. This challenge was expertly handled by CLOUT Studio.
The concept is now complete. The project’s main goal is to showcase what the visual identity of the Cinematica cinema chain could look like. For designers and illustrators, it serves as a strong example of how 3D elements can be effectively integrated into branding to enhance engagement and communication.
Enjoy!